So, it’s 2020 and you finally found out using Facebook for your business may be a great plan. You may have even added Instagram, Twitter, LinkedIn, and Snapchat. But, as is standard within the world of Social Media there’s a replacement platform to know. Enter TikTok for Business.
Do you think that the hottest Social Media platform Tiktok is Just a lip-syncing video App for teenagers & a Powerful social media platform only for Entertainment Nothing else? Then, this article will help you to have a second thought.
In this article, let’s talk about how we can use TikTok for our business and how we can maximize our profits. By reaching the targeted audience.
What is TikTok?
TikTok is currently the fastest growing Social Media platform of the 2020s.
TikTok is a video-sharing social networking service owned by ByteDance. It is used to create short lip-sync, comedy, and talent videos. (Wikipedia) The minimum age for a user is 13 years old. Users can check-in using Facebook, Instagram, Twitter or an email account.
- TikTok as 500 million active users globally.
- 65% of users are under the age of 30.
- 41% of users are between 16 and 24 years old.
- There were 33 million downloads within the half-moon of 2019.
- The average user spends around 52 minutes a day on the app.
- In 2019 it was the most downloaded app in the AppStore.
- 90% of TikTok users access the app multiple times per day.
- Over 1 million videos are viewed daily.
- In 18 months, the average adult user grew 5.5 times.
- The average engagement rate is 29%.
- TikTok users have spent over $23 million on TikTok’s virtual currency since 2018. (TikTok currency can be purchased as coins that can be used to send emojis to other users.)
With the help of A powerful platform like TikTok, you can introduce your business or product to a massive amount of audience.
Yes, of course, TikTok is not the right platform for all different types of businesses or industries; here is how you can find if it’s the right fit for your business or not.
Study the TikTok Platform
The First thing you can do is you can study the platform. That how it works, What type of content is best fit for the platform. Is your business can fit into the culture. To avoid getting shy away from users on TikTok, you need to study the stage.
TikTok is all about fun and visually appealing short video content. If you take a look at the Trending page of Tiktok, what you will find is some silly video set to the hit songs.
TikTok is used by people between the ages of 16 and 24, according to GlobalWebIndex, so if you want to connect them, then you to be more creative.
Create enjoyable content on TikTok.
Now you know that TikTok is all about creating fun & enjoyable content its time to start the game, creative range of your own.
Making your fresh content is one of the easiest and least expensive ways to promote your Business on TikTok. One of the best benefits of TikTok is that you don’t need to create professional-looking videos. Just shoot it from your Smartphone and Start Publishing it.
While crazy enjoyable videos are widely famous on TikTok, don’t try to create an outrageous meme if that’s not your business’ style, however. A pleasant video that shows off your products will come across more realistic than your business, trying to create viral memes and fail.
Launch a Hashtag on TikTok for business
One of the ways to promote your business on TikTok is by launching a hashtag. A business hashtag challenge is when you encourage TikTok creators to create or recreate content & add your brand hashtag to the content.
A hashtag challenge not only promotes your business, but it also drives user interaction and engagement.
Work with TikTok creators & Influencers
TikTok-specific creators might not be massive, but they will be, you can work with them to widen your business reach on the Tiktok. The new generation is typically opposed to anything that looks like a traditional ad. So, working with TikTok creators can help you make a connection with that New generation of TikTok users.
To get results from TikTok creator’s marketing, make sure the creator’s audience matches your target audience. You can look for online tools to find the perfect creator. Online tools that let you search creators bios on TikTok look for mentions of other business brands, the most popular languages used in a creator’s audience, and more.
TikTok Ads Platform
TikTok has finally introduced ads to its platform. TikTok offers four different types of advertisements :
Most major social media platforms have some biddable ad processes, usually in the form of a self-serve platform where a marketer or a business person can set up and run the ads by themselves.
- CPC (Cost Per Click)
- CPV (Cost Per View)
TikTok offers age, gender, and state-level geo-targeting, filters to design your campaign, and reach to your targeted customers. TikTok has also promised interest, behavioral, and more filter updates soon.
This type of ad appears instantly when a user opens the app, bringing your message. You can then drive users to an internal destination on the TikTok App or an external destination like your Website or Landing Pages.
Branded hashtag challenge
TikTok currently has only one ad unit: the standard in-feed video ad. in the case of this, in-feed video ad with three actionable models.
This ad campaign encourages user-generated content by asking users to participate in a challenge, which is immensely popular on TikTok.
Hashtag challenges capitalize on the users’ natural tendency to create and share content on the platform. They have a high potential for virality — a TikTok representative partners with the brand for six days during the length of the campaign.
Similar to the AR (Augmented Reality) lenses offered by Instagram and Snapchat & Facebook, Tiktok Branded Lenses will bring face filters, 3d Objects, Frames & Much more to TikTok users.
AR lenses can bring an incredibly deep level of user engagement. Given the app’s user base, this could end up being a popular option for boost brand messaging.
TikTok makes a little more sense to you now? If your business has a target audience between 16 to 30, TikTok is the perfect place to capture their attention. Use Tiktok for your business gets the most out of your TikTok promotion strategy.