SEO For Small Business: Everything You want to Know

As a Succesful Digital Marketing Consultant, I have been working for over five years; I often get asked many questions about SEO For Small Business?

If your business is not on the internet, then your business will be out of business.

Bill Gates

The Internet is an excellent opportunity to market your business. One of the main advantages of this channel is that, if you have time and Continuity, it can be relatively cheap.

Why is SEO Important to a Business?

SEO for Small Business

The first thing you needed for your business in 2020 is a website. A website designed to convert your target audience into real customers.

You can design a Website by your self, or you can hire a freelancer or a website designing company; this is your decision, but remember, better the website is designed higher the results you can expect.

So let’s say that now you have an excellent website for your business with user-targeted content. And now you are waiting for your clients. But for some reason, your phone is not ringing for the new inquiries.

Also Read: 4 secrets of successful website designing project.

The Statistics behind SEO (Search Engine Optimisation)

Digital Marketing in 2020

Google controls over 80% of online searches. The rest is accounted for by other search engines. So, for people to come to your site and become your customers, you need to be visible on search engines, send positive signals to what are called search crawlers and improve the authority of your website around your chosen and target product and services.

Google’s markets share around 87.96% in the search engine industry. So it means googles control over 87% of online searches. And the rest market is accounted for other search engines like Bing, Yandex, Baidu, and others. So for people to visit your website, you need to be visible on search engines by sending positive indicators to search bots (crawlers) and improve the authority of your website around your chosen target keywords, products, and services.

Here is where we need the help of SEO ( search engine optimization). Simply, by definition from Wikipedia, “Search engine optimization (SEO) is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine.”

Seemingly every business is doing SEO better than you, and at times it can feel impossible to begin to know where to start in terms of your marketing. Below you will find everything you wanted to know but were afraid to ask what SEO is? And how it can help your business to get more customers.

Google controls over 80% of online searches. The rest is accounted for by other search engines. So, for people to come to your site and become your customers, you need to be visible on search engines, send positive signals to what are called search crawlers and improve the authority of your website around your chosen and target product and services.

Here is where we need the help of search engine optimization. Simply, by definition from Wikipedia, SEO is “a set of measures for internal and external optimization to raise the site’s position in the search engine results for specific user requests, to increase network traffic and potential customers and subsequent monetization of the traffic.”

Seemingly every other business is doing SEO better than you, and at times it can feel impossible to begin to know where to start in terms of your marketing. So, below you will find everything you wanted but were afraid to ask what search engine optimization is and how it can help your business.

How Can I Get Google to Find My Website?

SEO (Search Engine Optimization) for Small Business

To make sure that the search engine finds your website and for that, you need to notify the google about your site by registering it on Google Search Console.

Google Search Console is a tool by Google, which helps in the tracking of your website’s health, How many pages are index by the Google search engine, not only this but it also provides you some fantastic recommendations to perform better on Google.

Google search console also helps you to track which type of searches your business is getting visibility and any notification about the health of your site from Google.to help the search bots to index your website pages create a sitemap and Robot.TXT files. And check its proper working with or not with Google Search Console. An SEO or web development specialist can help you with this if needed.

Make sure your business is listed on Google My Business. This listing services by Google is a digital representation of your physical business location on the Google search engine. And ensure that all the information about your business is correct on the listing because users will engage on your listing to contact you.

Put some efforts and time on managing your listing by adding some beautiful images and videos about your products and services, make sure it is listed in the right categories. This digital representation of your business within Google infrastructure has massive implications for Local SEO, so give it the time and effort it deserves.

How Do You Make Web Page SEO Friendly?

SEO needs your website to be relevant to somebody searching for them. Therefore it’s essential to understand the type of words and phrases that are being used for concerning your products & Services. Many free tools will help you through the process at the very top level, but working with an SEO Specialist at this stage is invaluable to understand each and everything from generic keywords or search phrases to use on your website to those who are most likely to result in customers contacting your business.

Based on the information collected from various tools, optimize your website for SEO by including relevant keywords in the webpage titles, meta description, the content posted on the page, in the content headers. 

Don’t forget that the content needs to be informative for the users, and there are no benefits of putting a keyword over and over again in your webpage. Also, working with an SEO specialist will help you take into account the entire market, what is known as supporting keywords, and something called keyword placement (where precisely on the page a keyword is placed).

Is a Mobile SEO Strategy Important?

Mobile devices are the primary channels for most of the websites in 2020. As a result of this, your SEO strategy and website build should be considered as mobile-first and make sure your website displays correctly on mobile devices.

If you have a website for a while and registered on Google Search Console, then the Search console will tel you when mobile-first indexing came to your site. It could help understand any drops in traffic you may have seen if your website is not Mobile friendly.

Think About Conversions and Leads

SEO for Small Business

By maintaining the basics of an SEO strategy and taking your website to the next level by keeping standards expected by Google will help your website to rank higher in Google Search results page.
There are many tools provided by Google, which give you insights about the behavior of traffic on your website.

Understanding the leads and conversions on your website will help you to make informed business decisions. And working with a Digital Marketing consultant or an SEO specialist will open the doors by running tailored campaigns to benefit not only your SEO but also your business.

Gathering the data can be carried out in many different ways. Only using Google Analytics raw data and finding out from it what you want or else by adding segments and filters will give you more specific data about a particular area or channel of a website.

The final and most helpful option is to control actions you want to track the use of Google Tag Manager. To set up specific works that can be translated into data in google analytics and can be paired with segments mentioned earlier to identify the most critical channels.

Examples of areas to track would be phone number clicks, form fills, and downloads related to products. Any new e-commerce shops could also consider product view elements, including size views, searches, and overall product views.

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