4 Pre-Launch Busines Marketing Tips for New Business Owners

Are you in the planning of creating a website for your small business? If yes, you are not alone. There is so much you can do when you are planning to take your business into the digital world. SEO (Search Engine Optimization), Website designing, and getting customers can seem overwhelming in the early stages of development. 

Today in this blog, I am going to share four tips that will help you to make the process of your website launching easy. so the advice I am sharing with you covers building your audience, Building brand loyalty and improving your SEO.

Create a Coming Soon Page for your business website

Website Coming Soon Page
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The key to getting attraction for your website is by creating a coming soon page. Coming soon pages are the place holders who show up when someone types your URL. You should show the following information on your coming soon pages to people who visit your website before it goes live:

  • Countdown timer (Set to the website launch date & time)
  • Information about your website / Company /Brand
  • Contact details for customers
  • Sign up for your email list for new updates
  • Social Media Page or profile links

Plan and Create Blog Content about your Business

Blogs are essentials for all websites because it helps to improve SEO rankings and to promote your brand.

If you are creating a website for your small business, you should research your target audience and come up with content that they will find helpful to answer their questions and find the related keywords what your customers type in Search Engine. You can use Google Keyword Planner or Google Trends to find out the best ideas or customer queries to design your blog content.

Before your official launch of the website, make sure you create at least ten senses of peace of content and put it on your website so that users can engage with your brand. And apart from that, make sure you should schedule at least one month’s worths of the post with your targeted keywords, put it in your schedule to publish.

Also Read: SEO for small business: everything you want to know.

Look for Guest Posting Opportunities about your Business

Guest posting is one of the best opportunities for newcomers to the digital world. Who want to tell people about their brand / Business/ Products & services, but haven’t finished developing their website.

You can include the link of your website in your author bio section, or within your article content if it’s natural or approved by the head editor or in the writing guidelines. There are thousands of publications worldwide: you can choose some of them from your similar industry or website, which targets your targeted audience or related geographical area.

The best part about guest posting is that many posts get shared on the publisher’s massive social media channels. When you consider it, over 3 billion people are using social media, so this is an outstanding opportunity to promote your brand.

Start Engaging with Your Email List

Email marketing is undoubtedly one of the best ways to get people excited about your new business. Many marketers think that at the end of 2020, the number of email users will reach 4.4 billion. You can bet that your target audience uses email, and would love the opportunity to engage with your brand.

The people interested in your products and services can provide you with plenty of data about your target audience. In the digital world, the better you know about your audience, there demographics, goals, and pain points, there are better chances for you to building a successful business.

Personalization is a big deal for many customers, so understanding what they want and delivering them information through email can help you turn followers into customers when your site gets published. One study revealed that personalized emails get around 26 percent more conversions!

You can send your followers special offers that they can use on launch day. It’s an effective tactic that will help you win favor in the eyes of your followers.

Also Read: The future of small business marketing in 2020

Wrapping up

Launching a website for your business for the first time takes a lot of work and preparation. It’s possible to flip the sides and see a lot of sales and engagement from day one of your new websites. 

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