Digital Marketing Guide for Small Business

In today’s world, where every entrepreneur and business is growing and expanding beyond physical boundaries with the assistance of digital media. The essential growth strategy for lately is undoubtedly digital marketing. But with this, the large question arises –

  • What is Digital Marketing?
  • How will Digital Marketing help my business to grow?
  • What are the simplest practices in Digital Marketing?
  • Which Digital Marketing Strategies are best for my business?

So sit back and relax. Let me answer these questions at this Digital Marketing Guide for Small Business within the most natural form as possible.

Table Of Contents

What Is Digital Marketing?

Digital Marketing Guide for Small Business

Digital marketing is advertising delivered through digital channels. Channels such as social media, mobile applications, email, web applications, search engines, websites, or any new digital channel.

Various strategies and tools are often used for significant results through Digital marketing for the expansion of your business. But the proper question to ask here is, “What is that the best strategy in Digital Marketing for my Business?” So to answer this tricky question, it’s essential to know the fundamentals of Digital Marketing

What are the Fundamentals of Digital Marketing?

Digital marketing fundamentals are very different than traditional marketing. What works in media like tv, radio, and print won’t always work online and vice versa. To be effective at digital marketing, you need to leverage the technologies that fuel online media like websites, mobile applications, clickable ads, email marketing, and social media Profiles.

These include:

  • Search engines like Google, Bing
  • Content management systems like WordPress, Joomla, and Magento
  • Online ad platforms like Google AdWords and Facebook Ads, TikTok Ads
  • Social media platforms like Facebook, Twitter, Instagram, LinkedIn & TikTok

Once you understand the fundamentals of Digital Marketing, you’ll choose the proper one or a combination of above to figure out the simplest results-oriented digital marketing strategy for the expansion of your business. So, what are we expecting, let’s explore more?

Get your initiative right in digital marketing with your Business Website.

Your website is the keystone of your digital marketing activities. it’s almost like your office address, which is out there 24×7 for three hundred and sixty-five days then on the web.

This is the place where you’ll convey about your business, products, or services to a huge audience. you’ll also provide information about your companies’ goals, mission, vision, and values. The members and supporters of your permanent team and your profiles together with your achievements could even be showcase here.

After putting all the relevant information on your website and make it the one that the audience will go www. about it, but that isn’t enough. Good experience of your website is undoubtedly a customer delight. the subsequent step is to maximize it by optimizing your website with more no. of users visiting your page, resulting in the generation of the latest customers. it’s pretty essential whichever product or service you’re catering to; your website should be visible on Search Engines like Google, Bing, Yahoo, and lots of more.

If they might Search you Online, they’re going to connect with YOU!

Also Read: 4 Pre-Launch Busines Marketing Tips for New Business Owners

SEO (Search Engine Optimization)

Search Engine Optimization is about bringing customers to your doors. Local SEO increases the visibility of your business by driving your website to the very best of local listings.

If you’ve got an area business, you would like geographically-relevant traffic to your site through a targeted local ranking that will launch your website to succeed in the target customer demographic in your market.

You could simply differentiate SEO into two categories i.e., On-page SEO and Off-page SEO.

On-page SEO is all about optimizing individual sites to rank higher and earn more relevant traffic in search engines.

Off-page SEO is all about improving your website’s overall domain authority, i.e., mostly determined by what other websites are linking to you. It gains or attracts backlinks from similar websites.

In total, SEO helps to gain higher rankings for your website for targeted keywords using both the techniques of Online as well as Offline SEO. As technology has evolved, Search Engines are becoming smarter; they could easily identify and differentiate between authentic and spammy websites.

Also Read: SEO For Small Business: Everything You want to Know

Content Marketing

Digital Marketing Guide for Small Business

The ultimate winner online today is the “Content.”

Once you’ve got created the web site and after optimizing it, the subsequent step to getting traffic for your website is by the creation of relevant content for the target audience.

Developing the proper content is undoubtedly one among the Aces which one must master. Target specific as per the defined customer’s needs, which creates value addition will attract more users to go to your website.

Indeed, the skimmed user target will result in the conversion of leads leading to be your customer in the end. Good content creation will also help in the off-page SEO activities by creating several back-links, which in turn will upgrade your search rankings on Google index.

So, the next question is, How does one create this “Content,” right?
A simple answer for the above would start with Blogs.

Blogging for Business

Every time new content is published via blog, it adds a new page and link to your website, which is recognized by the search engines and improves your rankings on them leading to new visitors to your website and then converting them into filtered leads for your business.

A quick tip while writing blogs, keep yourself in the shoes of customers, and with that perspective, your job would become a piece of cake. Try to use simple words, which add information or value to the content. Avoid jargon or slangs, as your business blogs are for the masses.

Here comes subsequent question then, “What Do I Write About?

The foremost thing one should keep in mind while writing the blog is about what value will create post generation of the blog, and what purpose does the end user it will serve. It can be specific to your industry or domain about the new updates or latest trends, challenges, solutions, and news. Also, keep a viewpoint about potential customers’ needs of your company.

Feedback from the existing customers would be an excellent idea for blogging topics that can include their suggestions, feedback. You can start with one blog per week, and based on feedback and analytics, rewire yourself to the right content customers want to know. Google Analytics is a free tool available to monitor such activities.

Once the content is ready, the next gradual step would be the promotion of it using Social Media to increase Customer engagement.

Social Media Marketing For Business

Social media has reserved our daily lives, and it’s become one among the basic needs for living today aside from food, water, air, and shelter. It is an immediate communication media where you’ll connect easily together with your employees, vendors, existing, and potential customers.

It gives you higher brand visibility. Well, there are many social media networks available today, but the highest 4 contenders during this social network for business is taken by Facebook, Twitter, LinkedIn & TikTok.

Facebook for Business

Facebook is one of the most popular social networks, with more than 2.50 billion active users per month across the globe. It is a beautiful and powerful social media platform available for the marketing of your products and services to Facebook users.

It’s effortless to create a Facebook page and get started by inviting known people like family, friends, existing customers to like your page. Keep posting regular updates about your products or services on this page to engage with the users and notify them automatically about your new updates. Integrate your Facebook page with social plugins. Also, one can use paid ads on Facebook to boost their post to reach a larger audience using Facebook algorithms and analytics.

Twitter for Business

A short 240-character message Twitter creates a meaningful impact on a social network where users can “follow” each other’s updates. Well, Twitter is huge for social media celebrities, but for new users, it will take time to gain popularity and impact. Twitter is sort of a spokesman of 240 characters, with 330 million active monthly users across the world.

You can create your Business profile on twitter and let potential followers know who you’re, confirm you give them a reason to follow you back. To win the twitter game, one must keep posting tweets around the clock, higher the frequency of tweets results in higher visibility.

LinkedIn for Business

A whopping 610 million professionals use LinkedIn, and this makes it one of the very best 3 contenders during this category. It also ranks no.1 platform for B2B lead generation rated by most influential marketers. It not only engages you with the potential customers also as future employees too, act as a big differentiator to Facebook and Twitter.

You need to position your business as per your companies’ vision, using a combination of these social media platforms to reach out to you easily. Be a part of their communities, forums to stay updated with the latest industry trends and market advances to stay ahead in the race.

TikTok for Business

Do you think that the hottest Social Media platform Tiktok is Just a lip-syncing video App for teenagers & a Powerful social media platform only for Entertainment Nothing else?

In fact, according to the influencer marketingHub, TikTok has over 500 million users worldwide, and it was the most downloaded app 2018 -19.

TikTok is all about fun and visually appealing short video content. If you take a look at the Trending page of Tiktok, what you will find is some silly video set to the hit songs.

TikTok is used by people between the ages of 16 and 24, according to GlobalWebIndex, so if you want to connect them, then you to be more creative.

Also Read: Tiktok for Business to Supercharge your Revenue in 2020.

Conversion of Visitors into Leads

After getting new traffic of visitors to visit your website, the ultimate goal is to convert them into your customers. This is just the starting move; you have to go away ahead to convert your moving visitors to sales lead by focussing on the conversion.

A conversion is a specific action you want your website visitor to take on your website or landing page, such as:

  • Buy
  • Download
  • Opt-in
  • Register
  • Refer a friend
  • Make a phone call
  • Click to chat

And more, The conversion event changes the online visitor into a lead or a customer.

Conversion Rate Optimization (CRO) is that the systematic process of accelerating the share of website visitors who take the required action be that filling out a form, becoming customers, or a future prospect.

The process involves understanding how users move through your site, what steps they take, and what’s stopping them from completing your goals.

The right time for paid advertising is NOW.

PPC (Pay Per Click)

After making your presence and availability on the web, now it’s the proper time to try to paid advertising online to succeed in a bigger mass of audience.

Paid ads can sometimes occur as annoying or irritating. Hence one needs to know where to draw the thick line and turn it into profit for their venture.

Pay Per Click marketing (PPC) is a model of Digital Marketing that allows marketers to pay only when an online user clicks their ad. Whether you’re running paid search campaigns for e-commerce or lead gen, B2B or B2C, we get you the right assignments using the appropriate communications.

Here’s how to do it.
Relearn your audience: You know your target audience, so study in low where your buyers spend time online, what motivates them, why your business is distinctively valuable to your customers, how they think, and how their search fits into their overall experience with your brand and category.

Develop paid search strategies: From creating the only possible blueprint to planning remarketing, to systematically testing search terms and ad copy, plan and direct the foremost cost-effective optimal ways to exceed your targets.

Implement, sustain, and enhance: Building, testing, and improving efficiency, sustainable campaigns to consistently improve your PPC performance.

When to use PPC (Pay Per Click)

To drive traffic to a page that features a specific call-to-action, like signing up for a free trial, subscribing to your page or blog, downloading a piece of writing or ebook. Well, when you are paying, you also want your visitors or subscribers to convert into leads.

SEM (Search Engine Marketing)

Search Engine Marketing (SEM) or Paid Search is one of the top features of paid marketing. It refers to settling for search keywords people are entering into search engines such as Google, Bing, Yahoo. With what is known as “bids.” Your ad will show up above organic search depending on the bided keywords for a set amount of time until you use that ad’s predefined budget.


When your database is ready with filtered leads and a fair amount of traffic, you can even use paid advertising to turn those leads to becoming your customers. This is called paid re-marketing. It just retargets your current information

Also Read: AdWords Bidding Strategy: Manual bidding vs. Automated bidding & how to choose

Let’s convert your Online Leads into Customers with Automation

The point is to provide customers the relevant information that they come to you inquiring about your product or service. Since the lead is self-generated through them, it eventually closes into SALE.

E-Mail Marketing

You can use Email Marketing services to send an automatic series of email messages to the primary stage results in filter them before handing them over to your sales team. It’s a touch of excellent news for marketers when leads are directly generated by the potential customer itself; this makes their job a bit easy to shut the sale.

Email Marketing remains the online king for businesses. It’s the one digital marketing and sales channel that is still essential. Put beautiful emails in front of the right people to increase sales and grow your business.

If your goal is lead generation, include a call-to-action that links to a landing page on which the recipient can reconvert and self-select to further engage together with your company.

But these subscribers already exist leads for my business, you might object. Then, inform them about new product offers and let them qualify themselves as more sales-ready. If they are not ready to commit yet, continue engaging them with broader offers and stay top-of-mind for them. Remember, the landing page is just a part of your email campaign. Email marketing doesn’t stop with a click. Your landing page is an extension of your email, and it’s where your conversion takes place. Make sure your email offer and landing page are well aligned, using similar language and pictures.

You are using Email Marketing services for your business to make, design, and send great email campaigns for you within the right professional way.

Also Read: 8 Actionable Inbound Marketing Strategies For Small Businesses

The Final Step

Digital Marketing Guide for Small Business

Clearly, at this step, you’ve got reached the results section of your digital marketing campaign. And this is often the proper time to see its effectiveness by reviewing your performance on various metrics to spot the positive points and take corrective steps to eliminate the ineffective campaigns, by redefining your digital marketing strategy for the longer term.

Identify the opportunities while you review your marketing activities by deciding what must be improved, like more no. of tourists to your website, more engagement with users, more lead generation.

In many cases, your metric should be computable within a specified time-frame . for instance, “increase website leads by X% over subsequent X days.”

Analyze how your campaign has performed. Make necessary changes with the target of achieving your goals in an optimum way. The first-time campaigns can go terribly disaster, but one must analyze things and take a replacement route towards a successful campaign with redefining your strategy.

Evaluate performance together with your success metric. If you haven’t met it, see what you’ll have done differently. In either case, still, monitor the metric to form sure the enhancement features a long-term effect. the varied metrics can assail parameters like Website performance, overall traffic, lead generation, customer engagement, new customer acquisition cost, the effectiveness of paid ads.

Wrapping up

For first time users in digital space who are wont to traditional ways of selling for his or her existing business, for them, Digital marketing might sound a stressful thing and a touch difficult in starting. But by repetitive use of digital marketing strategies step by step, you’ll make it more manageable and begin generating desired results.

I hope that by reading this kick-starter guide, you’ve gained a basic understanding of what digital marketing is and the way it can improve your overall marketing strategies to achieve desired business growth. So, rise and obtain a kick starter with Digital Marketing, it’s never too late to start but rush up to at least one step at a time the planet is already ahead.

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