Usually, branding is considered a color palette and logo– and it is, but it’s also so much more.
Branding is the heart, soul, and spirit of business in visual form. It invites viewers into a story and allows them to feel something they will connect with.
While branding is often complicated, I might like to break down the basics so you can get started with a brand for your business, because it’s just that important!
Branding isn’t just deliverables, it’s an experience. consider Dominos, Starbucks, or Coca Cola. While these brands are selling a product/service, these brands invite viewers into an experience and therefore the viewers feel something once they interact. These brands have served customers with a consistent experience for years and decades which has built trust over time thus resulting in a die-hard fan base.
- So how does one go a brand experience to building a dedicated fan base?
It all begins with setting a firm foundation. So let’s begin there, at the roots, so-to-speak.
Identify your values
With every branding project, I begin by giving my clients an in-depth questionnaire. Because the first thing you need to do is find out what your deepest values and goals are for your business.
The questionnaire I provide to my clients is chock-full of deep-dive inquiries to discover the values of the business, the goals, the target market, style preferences, etc.
Identifying the core values are so important because your values will guide all your other decisions, such as how you show up, how you market, how your network, etc. The sooner you get clear on what is most important to you the sooner you move forward with everything else.
If you’re starting and need to start your business with a solid brand, ask yourself these key questions on your target market, your service, and your values.
- Who do I serve best?
- Who do I would like to serve?
- What do I do best?
- How am I able to use this information to plug myself differently, and stand out?
- Which values are most vital to me?
Choose simple visuals & professional imagery
One of the simplest aspects of branding is that your business will look cohesive. Meaning across all platforms and social media, your online presence will look uniform and professional so building trust.
Here are the most important visual elements of branding:
A logo identifies your business quickly and professionally. While it’s great to have a logo it’s also one of those things you can change down the line as your business grows or if you change your business name.
I think of it like this: a logo is a movie trailer and the brand is the movie. While the logo is apart of the brand, it isn’t everything. It’s just a taste.
So while it’s important to have a logo, it’s ok if you decide to change it later on.
Don’t get too stuck on the brand. If you’re creating your own, choose versatility and ease. When doubtful, simple is best.
Finding colors is one of the most fun and difficult things to do . Especially once you want your colors to appeal to tons of individuals and you would like your colors to not be overwhelming. believe that specialize in 2 or 3 colors and using others to go with them. Take a glance at this post to seek out out if the colors you’re using will attract your ideal client.
If you discover yourself going back and forth between colors, choose something neutral and go from there. Use one or two distinctive accent colors, but keep it simple and clean. you’ll always change your color palette afterward.
The photos you employ to represent your business are even as important as having a logo and color palette.
The photos you share can be one of the quickest ways to either set you up to be professional or make you look inexperienced. Photos play such an important role in your branding that it’s one of the services I offer. If you’re interested, you can always contact me.
I recommend EVERYONE hire a knowledgeable photographer for a minimum of your headshots starting. Headshots are typically a touch more inexpensive and that they set an excellent first impression on potential clients and customers.
And for all other photos for your website or social media I recommend using quality, professional photos. If you’re into taking your photos I would recommend using natural light and editing your photos with a photo-editing app, such as Snapseed or Picsart, Canva, or photoshop.
Where to start together with your website
Your website is one of the most important aspects of your business because it’s your online hub for where people can determine about you, your business, study your services, and hire you. Nowadays it’s like your digital card, so having it looking professional is important.
When you’re starting, having an internet site is extremely important to direct people to your home page, showcase your product & Services, and have an area to gather information from potential clients, like email addresses.
If you’re building your site, I recommend WordPress hands down. It’s intuitive, professional and you can easily make changes.
Website templates are also a great option if you’re looking more into the DIY route. But if you’re serious about gaining traction and not wasting time figuring out SEO and website strategy, I recommend hiring a web designer.
Allow time to create your brand
Finally, know that building a brand takes time. This is important to your success. When you start a business, even you’ve got everything lined up, it will take time for your audience to get to know you and trust you and become loyal fans.
So be patient and don’t worry if you’re feeling behind or like everyone is moving on faster than you. Take one step forward every single day and you’ll get to where you want to go!